From "I hate having my photo taken" to fully booked: Sloxi studios' brand photoshoot story.
From no brand photos to fully booked
Most of my clients don't love having their photo taken. Many tell me they hate parts of themselves on camera, or that they've avoided it for years. Then they see their images and light up. That's my favourite part of the job.
Sloxi Studios is a perfect example.
Where she started
Lauren runs Sloxi studios, an e-commerce management and strategic consultancy. She knows how to make other people look good, but she had no photos of herself at all. Her website, LinkedIn and social media were missing the one thing that makes people buy from people: her.
What we did
Before the shoot, we had a chat about her business and goals and she filled in a detailed questionnaire. We then built a vision board together, which became my shot guide on the day.
Every shoot I do is unique to the business, but I usually work around three themes or locations. For Lauren that meant:
Headshots and portraits
Working photos
Outside photos
I always include relaxed shots that show personality, not just the business, because people connect with the person behind it. She received 230 images within two weeks, ready to use.
The result
She used her new photos across her website, LinkedIn and social media and saw her engagement go up. Then she posted that she was fully booked until Christmas.
She told me she never thought she'd be fully booked and that the photos had helped massively.
"The final images? Absolutely beautiful! I've been able to use the content across my website, LinkedIn and social media and it's genuinely elevated the look and feel of my brand. I've even seen an increase in engagement since introducing the new photography, which is exactly what I'd hoped to achieve."
I can't take all the credit. She's brilliant at what she does. But good photos meant people could see who she was and trust her before they'd even spoken.
Why this matter for your business
People buy from people they feel they know. If you're a business owner in Reading or across Berkshire, your photos are often the first impression you make. Photos that look like you and feel like you, do a lot of the work before you've said a word.
Thinking about your own shoot?
If you'd like photos that show your personality and passion, I'd love to hear about your business. Get in touch by clicking the button below and we'll have a chat.
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